BetMGM has announced its exclusive game, Buffalo Wild Wings, which has gone live today.
The slots game was developed by Inspired Entertainment specifically for BetMGM after its partnership with the Buffalo Wild Wings franchise in 2021.
More than 300 Buffalo Wild Wing locations were granted access to BetMGM sports betting content and geolocation-enabled promotions.
This game’s release comes hot off the report from B Riley Securities that despite BetMGM holding over 700 slot titles, Caesars is committed to closing the gap by doubling its iGaming portfolio in states like New Jersey and Michigan.
Oliver Bartlett, Director of Gaming at BetMGM, said: “BetMGM’s newest exclusive title presents our players with the branding and visual appeal of Buffalo Wild Wing’s popular restaurant and sports bar with the familiar and player-centric game mechanics from Inspired.
“We have a great partner in Buffalo Wild Wings and look forward to continuing to work with them to deliver innovative experiences players can only find on BetMGM.”
Inspired Development has created the slots game to reflect the food chain’s style, which features imagery of food dishes and sports.
Nigel Jones, Director of On-Premise Experience at Buffalo Wild Wings, said: “The Buffalo Wild Wings branded casino game is another opportunity to entertain our fans through the BetMGM platform.
“Partnering with one of the industry leaders in entertainment gives our guests one-of-a-kind experiences.”
According to B Riley, one of the key aspects to successfully “improve online gaming investor sentiment” is to focus on the convention and leisure sectors.
Brooks Pierce, President and CEO of Inspired, said: “We’re thrilled to broaden our relationship with BetMGM through the development of the new Buffalo Wild Wings iGaming slot.
“We look forward to continuing our collaboration with BetMGM to deliver unique gaming experiences that wow their players.”
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